When it comes to search engine optimization, there are many different things you can do to improve your ranking on Google. You should make sure that you are using keywords in your copy and that your website is mobile-friendly. Want to learn join our digital marketing course in Noida.
You should also make sure that your content is up-to-date, relevant, and engaging because this will help with users sticking around on your site for longer. Other techniques include link building with high-quality websites or directory submissions but these tend not to be as effective anymore so don’t waste your time on them.
How does Google work?
Search engines like Google use a complex algorithm to determine which websites should appear first in search results. This is called “ranking” and can be broken down into two categories:
- On-Page Factors – These are things that you do on your website to help Google understand what your page is about and how helpful it will be for users. Basically, it’s the quality of the content on your site, as well as its structure, ease of use, and other factors that Google uses to determine if your site deserves higher rankings than others.
- Off-Page Factors – These are things that happen off of your website (but within the context of organic traffic) that may affect how high you rank in search results. For example, if someone links back to one of your pages from their own website or social media account then Google might recognize this as an indication of popularity or relevance which could boost its ranking in their algorithm when someone searches for that term again later on down the line (more on this later).
Search Engine Optimization
Search engine optimization (SEO) is the process of improving your website’s traffic. It can be done by optimizing your website for search engines via on-page and off-page optimization. SEO is a long-term process, but it can help you gain valuable exposure and return on investment if done correctly.
The difference between SEO and PPC advertising is that with SEO, you don’t pay for clicks from ads on Google; rather you only pay when someone clicks on one of your links within the organic results. Therefore, if someone searches for “Hawaiian vacation packages” and finds one of your websites in their search results, then they know that this site has been deemed worthy enough to be ranked among all other relevant websites about Hawaiian vacations available online today!
Use Keywords in Your Copy
One of the most common mistakes we see is when people use keywords that aren’t relevant to their business. For example, if you sell dog toys, don’t say “I sell dog toys.” Instead, say something like: “We specialize in selling high-quality dog toys for all breeds and sizes! We offer free shipping on all orders over $50″
This will help Google understand that you are a provider of a certain product or service and not just someone who talks about it from time to time. By using keywords in your copy without making it sound spammy, Google can easily see what type of content they are looking at and rank accordingly.
Improve your Page Speed
Page speed is a ranking factor. Google wants to make sure that pages load quickly, so you should too.
Optimizing images involves compressing them using tools like ImageOptim or Kraken (to name just two). Compressing images removes unnecessary data without affecting the image quality too much – it usually doesn’t matter what format they’re in as long as they don’t use lossy compression! This can reduce page size by around 30%. You can find out more about optimizing images here.
Make sure your website is mobile friendly
A website that is mobile-friendly is one of the best ways to ensure that your site shows up in Google searches. The Google algorithm takes into account the mobile-friendliness of your site, which means it will likely rank higher than other sites on their search results if they are not optimized for mobile devices.
When optimizing your website for mobile users, you want to make sure that it works well across all platforms and devices. You also want to make sure that it’s fast loading so people don’t have to wait around for pages to load before they can read them. The code of your website should be easy for an average user (and especially search engines) to understand how everything works so they can navigate around quickly without getting frustrated by complicated processes or having trouble finding what they’re looking for within seconds (or even milliseconds).
Content is Relevant & Engaging
- Make sure that your content is up-to-date, relevant, and engaging.
- Do not overuse keywords in your content.
- Make sure your content is easy to read by using plain language and simple sentences.
Link building of high-quality
- Link building is one of the most important factors in SEO.
- There are a lot of ways to build links, but you should avoid any that are considered “black hat” or spammy.
- The best way to get high-quality links from websites is by contacting them directly and asking for a link or Guest Posting.
By following the advice above you will be able to improve your ranking on Google.
- Implement the advice above, including getting links from high-authority websites, improving your mobile-friendliness and loading speed, and creating better content.
- Wait for the changes to take effect within 90 days of implementing them—they may not be immediate
- Enjoy improved rankings on Google!
Now that you know how to improve your ranking on Google, it’s time for you to get started. The more time and effort you put into this process, the better your results will be.