What is pay-per-click (PPC), and what is it for?
Pay Per Click is an internet advertising or marketing model where you, as an advertiser, pay to place ads on any platform.
The most common PPC platforms are LinkedIn Ads, Google Adwords, and Facebook Ads.
This type of advertising allows you to drive traffic from search engines to your website.
When the ads are related to search engines, it is known as SEM (Search Engine Marketing), and Google Adwords and Bing Ads are the most used.
PPC helps reach potential customers who do not know your brand but are looking for your services/products.
PPC is also used in social networks where you pay to appear on platforms such as Facebook, Instagram, YouTube and LinkedIn, these being the most relevant.
By combining PPC with SEO, you can:
- Generate short-term leads.
- Strengthen your marketing strategies.
- Focus precisely on the customers most related to your brand or service.
- Measure the performance of your campaigns and optimize them.
In Pay Per Click, you control how you spend your marketing budget.
What is pay-per-click?
More than once, you must have wondered what PPC is. A term that comes from English, pay per click. This acronym refers to a highly targeted Internet advertising model in which you pay per click.
In this type of advertising, you, as an advertiser, pay to place your ads on a website, search engines, social networks, or some other digital platform. Then, every time a person clicks on your ad, they will be directed to the web page related to the ad.
Pay per Click or PPC has three forms of payment:
- Cost per click: You, as an advertiser, only pay when someone clicks on your ad.
- Cost per impression: As an advertiser, you pay a fee for the number of times your ad is published.
- Cost per conversion: You, as an advertiser, only pay when someone meets a predefined goal.
PPC is a very useful Marketing strategy to generate traffic and attract new prospects or potential customers with demographic characteristics and interests related to your product or service or simply to get them to know your brand.
The key is to generate relevant ads for a targeted segment of potential customers and optimize the landing page on your website so that users see the content related to the ad but in a deeper way and then take some action.
What is Pay Per Click or PPC for?
PPC is used as a fundamental part of any digital marketing strategy. The objectives of pay-per-click can be several; however, the most common are:
- Generate traffic to your site with minimal investment of money.
- Build or promote your brand by making it known to new users who do not know your company.
- Generate qualified leads to whom you can sell products or services.
- Increase your sales by promoting products or services to customers who already know you.
What’s good about Pay Per Click?
The benefits of pay-per-click are many, but we can mainly summarize them in 9 main ones that will make it clear to you why you should invest money in PPC:
You advertise directly to people looking for a business like yours
Pay Per Click Marketing Agency allows you to access a whole new audience.
Regardless of your platform, you can get your ad in front of the people most likely to be interested in your offer.
For example, Google AdWords gives you access to the large audience that Google has and allows you to direct these people to your website.
AdWords delivers the best results simply because people actively searching for a product or service will find your brand, product, or service.
You can define your audience to be as specific as you require, allowing you to target specific customers or users and tailor your ad according to what they’re looking for.
And if you are a small or medium-sized business, Google Ads has many specific benefits for an SME like yours.
Pay Per Click ads allows you to choose specific terms or interests to target your perfect audience.
Google AdWords allows you to choose specific keywords that people will search for and send them to a relevant landing page on your site for the best chance of conversion. Of course, choosing these keywords requires research, but the results from targeting the right audience are well worth the effort.
You can also target those who have already expressed an interest in what you offer. Again, this is because people do not have to be initially convinced but already know your brand from interacting with it in some way.
Get to the right individuals at the right time
Because it’s possible to target people based on the keywords they’re searching for, Google AdWords offers much more than just finding the right people for your brand.
You can ensure that potential customers find your business on Google precisely when they are looking for what you offer.
Of course, Google is not the only option. Bing can often be a great value alternative.
However, Google is used for more than 80% of searches.
Instantly measurable ROI: what is Pay Per Click
PPC advertising allows you to measure ROI (return on investment), which allows you to see exactly what you are getting from your ads.
You can measure the impressions and the number of clicks each ad receives and compare this to your sales and revenue.
Measuring ROI couldn’t be easier, and it’s also in real-time.
You can promote your brand and your reason for existing in front of people who otherwise might not even know your business exists.
Google AdWords puts you at the top of the search results, which means that anyone searching for keywords you determine will be exposed to your brand and what you have to say about it.
SEO is an incredibly important strategy for any business with a web presence. However, many businesses grow impatient as it can take several months to appear in organic search results for particular keywords.
Google AdWords PPC ads give you an immediate impact, allowing you to appear at the top of search results for the terms you want in a matter of hours.
Of course, PPC costs money, and while SEO is costless (apart from the investment of time and advice from an SEO expert), it can be lucrative when an expert organizes your Pay Per Click campaign. In addition, PPC allows you to see the results of your campaigns in a matter of days, not months or even years, like organic SEO.
That’s not to say that SEO isn’t worth it. On the contrary, SEO is a fundamental and necessary part of having a successful website that generates income. Still, PPC advertising is always a great help in converting more potential customers and finding new audiences quickly.
Pay only when people click
The name says it all, but PPC ads mean that you only have to pay money when someone clicks on your ad.
Anyone who comes across your ad is likely already interested in what you offer, so paying when they click on your ad is usually worth it because they will land your site on a page with more information relevant to them.
Limit your spending
You will not receive unexpected invoices in PPC campaigns since you can limit your daily advertising spending.
You can access AdWords data and see exactly how your budget is being spent and improve or optimize your budget on better-performing ads.
Advertise locally or globally
Google AdWords allows you to reach potential customers based on their location.
This means that you can find customers within a few miles of your business if your target audience is local or advertise to people in other parts of the world or other countries.
All ads can be tailored to appeal to very specific audiences.
PRO TIP: We recommend you to get in touch with internet marketing agency to get best pay per click marketing services all over the USA.
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