The information age is here and the Internet allows news and information to flow freely, often without any restrictions. Blogs, forums, social networks. These channels allow users to publish truthful or false content about our brand, which can seriously damage our online reputation.
In the digital world, users are more inclined to seek out opinions from others before they make a purchase. Bad recommendations and references can negatively impact sales. Users will find it difficult to share our content or follow us on social media.
How can you improve your online reputation?
Detect potential reputational crises quickly
It is important to detect a reputation crisis early so that it can be minimized and managed effectively. Negative comments and potential crises are easier to manage on social media networks than in traditional business.
It is important to identify all platforms where we are present because they could harm our digital reputation.
Twitter, Instagram, and Facebook are the main social networks. Even though we don’t have any active accounts, this is the most popular channel for users to leave a negative review.
Google My Business tab. It’s a great resource for improving our local SEO and increasing our visibility in search results. You can rate the site and leave comments.
Search results. It seems impossible to control the flow of information on the Internet via blogs, newspapers, or forums. However, Google Alerts makes it possible. It allows us to create notices that will be sent every time a website name of our business is mentioned.
React quickly to any negative feedback
We must respond as soon as possible to any negative comments we receive on social media, Google My Business, or our website. This will help to reduce its reach. Do you know online reputation management for physicians?
On the one hand, this will not affect our reputation and the angry user won’t look for other channels to make negative comments.
Transparency and honesty are key
To make sure users are fully informed and honest about what happened, it is important to be transparent. The affected user, as well as the other users who saw it later, should understand that your problem affects them and that you will take steps to prevent this from happening again.
Do not forget to apologize. To verify that the problem is not isolated, you can use statistics, photos, testimonials, and evaluations.
Negative comments about marketplaces
We can send out a newsletter to customers who have left negative reviews on platforms like Trivago, Booking, and Tripadvisor. This will help them to make up for their negative feedback and increase their bad score.
To encourage feedback, we offer discounts on your next purchase if we are having trouble getting it. Reputation Loop and Gather up allow you to request reviews via email.
Manage the reputation crisis in search engine results correctly
Things can get complicated when a reputation crisis is discovered in search results. If comments or other negative information are found on websites that we cannot influence, the problem could be even more severe.
If the comment is made on blogs, the internet, or digital newspapers, it will inform us to either give our opinion or remove the information.
This channel is worse because users can find this content even if they have solved the problem. Also, do you know about real estate online reputation management tools?
The procedure in these cases is to request that the content be removed, though it is not often done. We must therefore hide the content from search results on the first pages to prevent them from becoming visible.
In the face of adversity, improvement
After the bitter taste of being criticized for a review is over, it’s time to put ourselves in their shoes and look at what happened. This will help us identify and fix any problems in our business.
You will find all the information you need in the comments. An angry user often shares every detail of her dismay or pain.
If we run the risk that our brand is attacked again, it’s futile to apologize and take immediate action.
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